As a company expands their exports and international activities, entry mode selection is a critical decision. This webinar looks at the types of entry modes, and how companies select their entry mode. At the most basic level, companies decide based on the risk versus the benefits in that country.

Why this matters to your business

Entry modes with higher risk (such as FDI) have the benefit of getting closer to the customer, better market feedback, and greater control. But this also means increased financial risk, management time, and opportunity costs.

This is an important decision for the international strategy. Most companies avoid indirect exporting and start with direct exporting and later add FDI.

–Who should watch this webinar

• Companies that are involved in export sales or considering exporting