Top Quality
Free Consultation
Best Technicians
Quick Installation
Best Technology
Affordable Cost
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Years in U.S.–Brazilbusiness
$M+
Negotiated Contracts
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Unternational Patentsheld
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Clients from factoryfloor to Fortune

Trusted by the best companies around the globe

About Us

Helping U.S. Companies Succeed in Brazil

Quality, Reliable, Affordable
At Latitude7, we help U.S. companies source from Brazil — or enter the Brazilian market — without the headaches, surprises, or costly mistakes. Whether it’s a first attempt or a retry after a frustrating failure, we’ve seen what trips companies up: guarded access to decision-makers, suppliers unsure of U.S. requirements but unwilling to ask, catalogs impossible to match to your needs, and late shipments met with shrugs of complacency. We’ve spent decades in Brazil negotiating deals, auditing factories, troubleshooting production issues, and steering projects through regulations and tax layers — the work that can’t be done from behind a desk.
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About Us

Hands-On Expertise You Can Trust

Quality, Reliable, Affordable
Most consultants and trading companies stop at introductions, hand your project to juniors, or dress up assumptions in glossy slides. We work differently. Our experience comes from years inside factories, across negotiating tables, and in management meetings where decisions are actually made. We cut through bottlenecks, meandering emails, endless coffee meetings, and audits that hide real issues. We vet suppliers and acquisitions for management quality, legal risk, taxes, production capability, process control, and technical fit — and we tackle problems head-on.
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Results That Come From Experience

Quality, Reliable, Affordable
The difference is substance. We’re not consultants who live in slide decks with no field experience. Some professionals just point to a place on the map — we’ve actually made the journey. We’ve led high-stakes negotiations, bridged cultural gaps that derail deals, and walked factory floors to confirm capabilities firsthand. Our skills, expertise, and decades of execution in both the U.S. and Brazil mean you get solutions grounded in reality — and results built on the kind of work and skillset that can only comes from sets of well-worn shoes.
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The Professionals Behind Latitude7

An engineer with an MBA and over 30 years of experience linking the U.S. and Brazilian markets, Connard combines technical insight, commercial judgment, logistics expertise, Customs know-how, language, and cultural fluency. Comfortable with both top-level owners and factory-floor operators, he knows exactly who to engage to get the fastest, most accurate answers. He can quickly identify issues, understand their impact on the bigger goal, and navigate Brazil’s business, regulatory, and political maze to keep projects on track and delivering results.

Connard Cali

Based in Brazil, Roberto has over 40 years in industrial leadership, including more than two decades as CEO of ZEN S.A., a global leader in auto parts manufacturing. His track record covers international expansion, plant operations, quality, capital investment, and M&A — leading complex negotiations and successful integrations. With deep credibility and a strong network in Brazil, Roberto knows how to blend strategy and execution to deliver projects that require trust and hands-on knowledge of how business really works in Brazil.

Roberto Zen

Beyond Brochures & Websites - Solving the Whole Brazil Equation

Technical, commercial, and cultural expertise to move you from idea to execution.

 

Avoid the Usual Traps
01

We’ve seen the common failures — the wrong partners, overpromised quality, shipment delays, and customs messes — and we keep you out of them.

 

 

Break Into Brazil With a Plan That Works
02

We build entry strategies that account for culture, politics, and the way deals really get done in Brazil.

 

 

Cut Through Middle Managers
03

We know who to talk to — and how — to get direct, accurate answers from the people who can actually move things forward.

 

 

Cultural & Commercial Translation
04

We bridge not just language, but expectations — so your timelines, specs, and payment terms aren’t lost in the shuffle.

Fixing What Goes Wrong
05

When problems happen — and they do — we’re on the ground in Brazil to address them at the source before they become bigger.

Real Market Intel
06

We gather facts from the field — not Google or ChatGPT — to segment the market, spot demand, and understand competitive realities.

Our Products

Creative Design Doors

Glass Window
01

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Dutch Doors
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Wooden Door
03

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Electronic Lock
04

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Glass Window
05

Nulla vel lacus ac nisl pretium finibus. Cras ut felis nulla...

Dutch Doors
06

Pretium finibus nulla vel lacus ac nisl. Cras ut felis nulla...

Wooden Door
07

Etiam interdum cursus diam. Pellentesque consequat...

Electronic Door
08

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Why Pick Us?

A Sophisticated Touch To Safeguard Your Home's Doors

Other FAQ's
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1
How should a new door be measured?

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2
How are pre-hung doors installed?

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3
How much does door installation cost?

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4
What distinguishes crafted windows?

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Real Experience. Real Markets. Real Results. — In Practice.

1
All That Money. All Those Years. And Still Nothing.

After years of trade show booths with no results, we helped a Brazilian supplier understand the U.S. market, map the key players, filter for fit, and reach real decision makers. With targeted outreach, they walked into the show with meetings booked—and left with momentum.

2
Tariffs… Make Them Make Sense!

A Brazilian supplier had no idea how their product would be classified. We analyzed tariff options, benchmarked competitors, and secured a strong Customs ruling. Result: lower duty, legal certainty, and confidence to quote competitively in the U.S.

3
Good Products Get Blocked by Bad Paperwork

A Brazilian exporter quoted DDP without realizing they needed Foreign Importer of Record status or the U.S. consignee’s tax ID for the 7501 form. The shipment stalled, and the frustrated U.S. customer had to intervene. The deal closed — but no second order ever came.

4
Speak Their Language – Not Just English

A Brazilian supplier lost a U.S. customer by giving long explanations and unclear responses. We redesigned their communication flow, trained their team, and built data-driven templates. The buyer returned, expanded orders, and launched two new programs.

1
They Knew What They Needed — Not How to Get It

A Brazilian electronics assembler needed custom KLT bins made from ESD-safe conductive polymer for static-sensitive components. We managed specs, sourcing, export, and delivery—seamless and end to end. One point of contact. Delivered straight to their production line.

 

2
They Needed U.S. Engineering. We Handled Everything.

Our CNC machining cells filled the factory with oil mist—no local system worked. They sourced U.S. filtration tech, matched it to our machines, managed drawings, specs, and export. We got clean air, a safer floor, and a turnkey solution we couldn’t find in Brazil.

 

3
Top U.S. Brands. Smaller Orders. No Hassle

A top Brazilian performance parts distributor needed small-volume buys from major U.S. brands. We sourced, consolidated pallets, arranged export docs, secured off-list pricing with no sales tax or U.S. rep conflict, and negotiated exclusivity in Brazil.

 

4
Their U.S. Supplier Said No. We Made It a Yes.

A Brazilian A/C factory needed PCB boards from a U.S. supplier that wouldn’t export. We stepped in as the U.S. buyer, handled payment, export compliance, and logistics. The supplier said no to Brazil — but yes to us. The parts arrived, everyone got paid.

 

1
They Had the Brand. We Brought the Partner.

A premium U.S. washer & dryer brand wanted into Brazil—but had no team, no channels, no plan. We built a CKD deal with a local assembler and leveraged their distribution. No local risk, full brand control, and immediate access to national distribution channels

 

2
We Built the Bridge. They Got the Market.

A pet food chain wanted into Brazil. We mapped the market, identified targets, vetted fit, and led senior-level dealmaking—grounded in cultural fluency, legal expertise, and executive presence. The result? A seamless entry with long-term upside.

3
Relationships First, Business Second

A U.S. industrial equipment firm struggled to gain traction in Brazil despite competitive pricing. I helped them identify and nurture the right local partner, guiding them through months of relationship-building that led to multi-year contracts with major buyers.

 

4
Brazilians Buy from People, Not Logos

An American parts supplier had zero response from Brazilian leads. I flew in with them, made in-person intros, and coached the follow-up. Deals finally moved forward once faces replaced emails.

1
Brazilian Quarries. Transparent. Efficient. Direct.

A regional U.S. stone wholesaler needed better pricing to compete. We identified Brazilian quarries behind their current suppliers, negotiated direct, and managed all logistics. No trading company layers—just full transparency, lower cost, and total control.

2
We Engineered the Alternative. They Gained Leverage.

A top U.S. heavy-duty OEM relied on a single supplier for a critical starter drive—with no component prints and rising costs. We reverse-engineered the assembly in Brazil, validated quality, and launched production. They gained a reliable source—and real pricing leverage.

3
Hope Wasn’t a Shipping Strategy. We Gave Them One.

A U.S. importer sourcing from Brazil was stuck with LCL delays, vague ship dates, and surprise fees. We mapped their key suppliers, consolidated volumes through a known agent, and ensured predictable FCL shipments—on schedule, with no surprises.

4
In Brazil, Middle Managers Talk. Owners Decide.

A U.S. truck parts maker hit a wall with a Brazilian supplier—stuck with mid-level managers who had no authority or technical depth. We reached the real decision-makers, aligned interests, and closed a multi-year sourcing deal. We knew who mattered—and how to get there.

How We Work With You

Whether it’s a one-off project or a long-term partnership, we adapt to your needs — but our approach never changes: direct, practical, and built on lived experience you can’t get from sitting behind a desk.

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Effective Services
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Happy Customers
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Technical Staff
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Client Satisfication

They say Brazil isn’t for amateurs — and they’re right.

Our years of hard-earned experience and trusted connections make all the difference.
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